Leads may leak through the “holes” in your content strategy, but it’s in your power to fix it.Ī content matrix has all the chances to become your life jacket and prevent the discouraging circumstances we’ve just described. If users don’t find any relevant, valuable, or relatable information for them, they choose to leave. To add insult to an injury, generic or repetitive content may disappoint and repel your potential clients. Are there any content matrix templates?Įver had that nagging feeling of not knowing what to post about? After a few months of posting on your blog or social media, it might feel like you’re repeating yourself - especially if it’s your client’s business and you didn’t have enough unique content in the first place.Create a content marketing matrix based on these insights Make sure you cover all the stages of your customers’ journey Why do you need a content marketing matrix?.
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